Italdesign – Ace of Spades in Motion

Officina 3

via Tortona 31, Opificio 31

In an exclusive world debut, Italdesign presents a project that builds on the principles of the company’s new design philosophy. Asso di Picche in Movimento (Ace of Spades in Motion) abandons the digital realm, transforming into a life-size model that becomes the focal point of the space. Celebrating fifty years since Italdesign first presented the Asso di Picche at the Frankfurt Auto Show in 1973, Asso di Picche in Movimento sets off in search of its own contemporary aesthetic. In fact, the electric 2+2 coupé is a symbol of the concept of conscious and sustainable mobility, for a more ‘human-centric’ experience, also enhanced by the choice of eco-sustainable materials that create a pleasurable sense of envelopment.