Milano Design Week 2021

Milano Design Week 2021 TORTONA ROCKS: The Design ahead - September 4th - 10th Following the public acclaim of 2019 and last year’s digital-based experimentation, Tortona Rocks is back as one of Fuorisalone’s most contemporary design projects, successfully capturing the zeitgeist and exploring the seismic shift currently underway. Sustainability, technology, innovation, research, and internationality are the key words that have defined the format since 2015: a wide-reaching incubator for trends in product and furniture design, technology, installations, and the creation of site-specific projects. Tortona Rocks sixth edition "The Design Ahead" is focused on concepts and ideas that will shape the world of tomorrow. A video/editorial project, created with Studio Spucches, called “OPIFICIO 31. Agorà della Milano Design Week”, will tell the story of one of the most symbolic locations in town, tracing the history of the designers and companies that have been involved in the event over the years.

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WHAT WE DOTortona Rocks is a transversal trend incubator for designer products and furniture, new technologies, installations, collectives and the creation of site-specific projects. It also promotes some of the leading brands on the international scene and carries out careful scouting activities and research to find the most innovative and promising talents. The services provided by Tortona Rocks include press office and PR activities, social media marketing, promotion and coordination.

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