Milan Design Week 2026
Design to Change Everything
The 11th edition of Tortona Rocks, Design to Change Everything, is rooted in the simple yet radical understanding that design never stops. Even in a time marked by instability, profound transformations, and the redefinition of social and economic models, design remains a structural societal practice.
From 20th to 26th April, Tortona Rocks will reaffirm its position as an international and multicultural platform for contemporary design, bringing together diverse languages, approaches and design cultures.
Design reveals itself in its broadest and most powerful sense: as research and innovation, as a production process and a cultural device. Design is not limited to objects; it extends to systems, processes, visions and relationships.
Because while circumstances may change, the project continues to be the tool through which we envisage and build the future!
EXHIBITORS 2026
Italy
IQOS
Quattrocento
Opificio 31 - via Tortona 31
Italy
SWATCH/AI-DADA
Officine Cova
Opificio 31 - via Tortona 31
Sweden
Zeekr Design/The Art of Connection
Showroom 31
Opificio 31 - via Tortona 31
Italy
McDonald’s/POOL
Tortona 58
via Tortona 58
Italy
uau studio/Design by Who?
Spazio Crea
Opificio 31 - via Tortona 31
Italy
ITALDESIGN/Essere Italdesign: l’arte di Essere Progetto
Interspazio
Opificio 31 - via Tortona 31
Netherlands
Hans Boodt Mannequins/REBEL
Studio 31
Opificio 31 - via Tortona 31
Italy
CANDYSLAB/Wild Experience
Fiorditortona
Opificio 31 - via Tortona 31
Italy
CHINA-ITALY CONSORTIUM/Exploring cultural innovation in Chinese context
Textile
Opificio 31 - via Tortona 31
Italy
HAIER - INSIDE THE EXPERIENCE
Spazio Bergognone 26
via Bergognone 26
Italy
Foroo Kitchens/Contemporary Kitchens Inside
Spazio Crea
Opificio 31 - via Tortona 31
Japan
Kikkoman Gallery – the art of flavour
Fiorditortona shop
Opificio 31 - via Tortona 31
Italy
Bombay Sapphire x E1
Area outdoor
Opificio 31 - via Tortona 31
Italy
All’Origine/Eye in the Skye
Otto studio
Opificio 31 - via Tortona 31
Italy
Archiproducts Milano/Fòco
Archiproducts
Opificio 31 - via Tortona 31
Tortona Rocks TV
WHAT WE DOTortona Rocks is a transversal trend incubator for designer products and furniture, new technologies, installations, collectives and the creation of site-specific projects. It also promotes some of the leading brands on the international scene and carries out careful scouting activities and research to find the most innovative and promising talents. The services provided by Tortona Rocks include press office and PR activities, social media marketing, promotion and coordination.
MOREPAST EDITIONS
