Milan Design Week 2025
Unframed Design
Tortona Rocks is celebrating its tenth anniversary with Unframed Design, breaking the mould with the traditional exhibition format and removing predefined themes to focus on creative freedom. This time, visitors are invited to experience design spontaneously and on a personal level, turning uncertainty into an opportunity for discovery.
Over the past ten years, Tortona Rocks has established itself as one of the big names in the world of contemporary design, shining a light on changes in the sector and opening up new paths for interpretation. With Unframed Design, it is holding the banner of free design high, open to endless interpretations.
The event does not propose ready-made answers, rather it fosters intuitive and authentic exploration, encouraging you to rediscover design as a form of creative expression with the capacity to entertain. This tenth edition marks a turning point, celebrating the diversity of visions and the transformative power of design thinking.
EXHIBITORS 2024
Italy
IQOS
Outdoor area
via Tortona 31, Opificio 31
Italy
The Prism
Tortona Rocks Press Lounge
via Tortona 31, Opificio 31
Switzerland
Sun Appeal - Building with the sun: Solar Pavilion
Fiorditortona
via Tortona 31, Opificio 31
Italy
IKEA – 1st
Padiglione Visconti
via Tortona, 58
Czech Republic
Preciosa Lighting – Crystal Beat II
Quattrocento
via Tortona 31, Opificio 31
Emirates
The Ugly Duck (TUD)
Spazio Crea
via Tortona 31, Opificio 31
Italy
Italdesign – Ace of Spades in Motion
Officina 3
via Tortona 31, Opificio 31
Switzerland
Corian® Design - Nature’s Canvas
Officina 1
via Tortona 31, Opificio 31
Korea
NOROO Group - Hong Chul Wonderland
Officina 31
via Tortona 31, Opificio 31
Italy
Tonin Casa
Fiorditortona shop
via Tortona 31, Opificio 31
Italy
Black Tie
Fiorditortona shop
via Tortona 31, Opificio 31
Italy
MIDJ
Showroom 31
via Tortona 31, Opificio 31
Tortona Rocks TV
WHAT WE DOTortona Rocks is a transversal trend incubator for designer products and furniture, new technologies, installations, collectives and the creation of site-specific projects. It also promotes some of the leading brands on the international scene and carries out careful scouting activities and research to find the most innovative and promising talents. The services provided by Tortona Rocks include press office and PR activities, social media marketing, promotion and coordination.
MOREPAST EDITIONS
