Milan Design Week 2023
Once again this year, thanks to Design Week, we have had the opportunity to get up close and personal with projects from around the world, allowing us to become familiar with the trends and revolutions currently underway – not only in the world of design, but also on a social scale.
This edition was truly brimming with fresh ideas and inspiration that made Design Week feel like the vibrant experience we so fondly remembered: with an international audience and endless waves of visitors pouring into the city to be part of this celebration of all things design. This was certainly the case in the Tortona area, where in Opificio 31 alone, more than 80,000 people flocked to visit the exhibitions of major brands such as IKEA, as well as widely-acclaimed interior concepts such as TERRA by Studio Pepe for Archiproducts Milano – not to mention irreverent projects such as Paola Navone’s Take It or Leave It.
Our imaginations are already swirling with ideas for the 2024 edition of both Tortona Rocks and ALTROVE, the project launched this year which gained an incredible degree of visibility, now set to return in 2024 with a new destination.
EXHIBITORS 2023
Italy
Plenitude + Be Charge: Connections
Opificio 31 - Quattrocento
Via Tortona, 31
Italy
Assembling the future - IKEA
Padiglione Visconti
Via Tortona, 58
Italy
IQOS - Fabio Novembre
Opificio 31 - Officina 3
Via Tortona, 31
Italy
Stone Island Prototype Research_SERIES 07 Liquid Crystal Heat Reactive
Stone Island
via Savona, 54
Italy
Unwanted Furniture - OpenDot e AMSA/Gruppo A2A
Tortona 5
Via Tortona, 5
Italy
Iron Garden by AG&P greenscape con Max Guadagno
AG&P greenscape
Via Savona, 50
Italy
Peugeot
Magna Pars Milano
Via Tortona, 15
Italy
Waste - Less upcycling
Opificio 31
Via Tortona, 31
Latvia
Prelude
Opificio 31 - Arcon
Via Tortona, 31
Tortona Rocks TV
WHAT WE DOTortona Rocks is a transversal trend incubator for designer products and furniture, new technologies, installations, collectives and the creation of site-specific projects. It also promotes some of the leading brands on the international scene and carries out careful scouting activities and research to find the most innovative and promising talents. The services provided by Tortona Rocks include press office and PR activities, social media marketing, promotion and coordination.
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