Exploring cultural innovation in Chinese context presents over ten high-quality Chinese and European enterprises, institutions, and organizations, in a concept destined to be one of the unmissable events of Milan Design Week 2026.
Exhibits cover a variety of industries: intangible cultural heritage, artificial intelligence, new materials and equipment, fashion products, film and animation, art installations, presenting the achievements of Sino-Italian design innovation.
During the event, a series of activities will be held, including cultural performances, industry forums, awards gala, cooperation signing ceremonies and other events, aiming to establish an effective platform for business exchange and cultural collaboration.
The event promoted by the Milan Design Week China-Italy Consortium is jointly established by the China National Culture and Arts Foundation (affiliated with the Ministry of Culture and Tourism), China International Culture Group, together with the Italian Fashion and Art Association, the China Cultural Center in Milan, and the Italian International Institute for Cultural Heritage.
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