A NEW MOKA IS BLOOMING
On the occasion of Milan Design Week, Alessi will present the project A new moka is blooming, designed under the creative direction of Federico Pepe (Le Dictateur Studio), centered on the Moka designed by architect David Chipperfield. The concept around the whole project is to highlight the democratic soul of this icon of industrial design as the protagonist. The spaces of the Mudec will host an imaginative installation, a ‘fairytale in motion’ designed by Virgilio Villoresi which evokes the pre-cinema experiments, and the MOKERIA, an immersive space with a pop soul, designed to celebrate the daily ritual tied to the preparation of coffee.