2016 - Japan

Lexus

Tortona 32

via Tortona 32

Formafantasma, has devised the exhibit concept and design for Lexus “An Encounter with Anticipation” which is based on the concept of anticipation and transparency. The event will lead the visitor to discover the essence of craftsmanship of the Japanese brand, observing how technology and the stylistic approach are translated into an experience which is both aesthetic and emotional: anticipating the dreams and social demands, the exhibition conveys the way Lexus imagines the future, giving the public new forms able to surprise and amaze.